Jan 23, 2017
2017 Is Saved: Cosmic Girls Release "I Wish"
I did not expect to turn into a WJSN fan at all considering how indifferent I felt towards their debut, but their comeback with "Secret" last year certainly did the job. I grew to love the song and the MV was initially what pulled me in with its amazing aesthetics and space theme, and thankfully Starship realized that that direction was the right one to take. That's why with their new single "I Wish" they've created a MV with an even higher production value and an aesthetic that looks like nothing I've seen before.
There are quite a few similarities between this MV and the one for "Secret", although the two have quite different approaches. Both of them are absolutely stunning with gorgeous shooting locations, colors and effects, but "I Wish" is definitely brighter and more colorful which does suit the sweeter tone of the song. While "Secret" took its inspiration from the group's name "I Wish" doesn't have that same clear sense of direction in terms of a theme. However I do find that all the scenes are better connected to each other and the visual coherence is better as well. It makes for a more even video, so to say. As for what is actually going on in the video I really don't have a clue, but that's obviously the point and the charm of the MV.
I don't know the exact symbolization of these but it's nice that there is some kind of connecting factor because everything else that happens seem to be completely random. There are unicorns, furry jackets and endless amounts of rainbows and I get definitely get behind this tumblr-esque aesthetic. It's random but with a purpose of being exactly that, which is a concept I enjoy and especially when done as beautifully as here. All of the members look gorgeous as well, but I am skeptical about the styling for this comeback. With a MV as kooky and fun as this one you'd expect clothes that match, but instead they've gone with the classic school uniforms, which is a trend that needs to go. I don't think it matches the song nor the concept and I feel like they could've done something a bit more exciting.
Overall I've enjoyed this comeback as well, but perhaps not as much as their last one. "I Wish" is a cute song with a good melody and chorus and the MV is an amazing creation that has to be watched many times in order to take everything in. Sure, the choreography and styling could've been better but I'd still say it's a successful comeback for the girls.